Moving images are the ideal way to score points in today’s experience-driven society. For example, by offering live webinars, you not only convey firsthand expert knowledge but also strengthen the bond with your customers. Technological Customer experience for innovations such as virtual reality and augmented reality have long since found their way into numerous business sectors.
Perhaps this innovation is also suitable for your industry: With unusual measures such as virtual walk-through exhibition spaces, cameras for baggage measurement or livestream training, you can offer your buyers a unique user experience .
5. Content marketing Customer experience for
Content marketing is becoming increasingly important. Offering potential customers added value with relevant content is far more important than crude advertising messages.
Many companies face the challenge of continually finding new ideas for their B2B content . Our “State of Marketing” report phone number data confirms this. According to the report, 16 percent of respondents see idea generation as one of their biggest challenges. Therefore, many companies partner with a B2B marketing agency.
In our view, one content format will be particularly important in B2B marketing in the future: short videos (such as on TikTok, Instagram Reels, or YouTube Shorts) offer significant potential for increased visibility among the target audience. For 17 percent of marketing managers, they deliver the greatest return on investment (ROI).
6. Influencer marketing
The influencer marketing trend has long since spilled over into B2B marketing. Here, three goals are pursued:
- Generate reach
- Training of a group of experts
- Building a community
This shared knowledge exchange can and should be used as a marketing tool by B2B companies. Recommendations and awareness are also “thousands” of phone number marketing: scaling with compliance important aspects for a company’s success in a business context.
Interestingly, brands are increasingly collaborating with micro-influencers , i.e., people with 10,000 to 99,999 followers. According to our research, 61 percent of B2B marketers reported the best results by collaborating with these “smaller” influencers, compared to 18 percent who achieved success with reach over one million.
According to Rob Illidge , CEO of the B2B content platform Vulse , this was predictable: “It’s no surprise that influencer marketing is gaining popularity in the B2B space as well. For years, we’ve seen platforms like Facebook, Instagram, and now TikTok fill with product recommendations from content creators.”
He recommends taking inspiration from successful B2C influencer campaigns and applying similar methods to B2B marketing.
7. Social networks
A good 97 percent of all companies use social media in B2B communication —the relevance of social media continues to grow in the B2B sector as well. In both marketing and sales, platforms like YouTube and LinkedIn offer an optimal platform for reaching potential customers and generating leads .
Topic-specific groups on LinkedIn, for example, help you find relevant discussions and other content connections, establishing yourself as an expert, and are also a suitable channel for distributing your own content.
8. Digital advertising
The trend toward digital advertising is likely to fans data continue, as it generates twice as many clicks as organic search. While SEO remains extremely important, the top spots are occupied by companies that invest money in their search rankings.
The B2C sector has already embraced the unique needs of Millennials: a personalized and unique customer experience is a priority. But as Generation Y and Generation Z age and enter the workforce, B2B companies are now forced to address the specific characteristics and desires of these demographics.
Efficiency , human interactions and knowledge-based service are highly valued alongside new technology and personalization .