WhatsApp marketing messages refer to the use of WhatsApp Business or WhatsApp Business API to send promotional or informative content to customers. Unlike traditional SMS or email, WhatsApp messages are more interactive, have higher open rates, and allow businesses to initiate two-way communication.
These messages can include:
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Promotional offers and discounts
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New product announcements
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Order and shipping updates
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Event reminders
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Customer support replies
With end-to-end encryption and real-time delivery, WhatsApp ensures a secure and reliable platform for businesses to connect with their mexico whatsapp database audience instantly. WhatsApp also supports multimedia content such as images, videos, voice notes, and documents, making marketing campaigns more dynamic and engaging.
Types of WhatsApp Marketing Messages You Can Send
Understanding the types of WhatsApp marketing messages you can send is essential for creating a targeted and compliant strategy. Here are the most commonly used formats:
a) Broadcast Messages
These are one-to-many messages used whatsapp marketing message cost by region to send the same update to multiple users. Ideal for promotional campaigns, product launches, or brand announcements. Users must have your business number saved in their contacts to receive these messages.
b) Transactional Messages
These include order fans data confirmations, payment receipts, shipping notifications, and appointment reminders. These are automated and sent after a user takes a specific action.
c) Conversational Messages
Initiated by the user, this involves customer service chats or product inquiries. Businesses can reply within a 24-hour window for free on WhatsApp Business API.
d) Template Messages (HSMs)
Pre-approved message templates used to send notifications or re-engagement messages after the 24-hour customer window has expired. Requires prior approval from WhatsApp.
Each type serves a specific purpose and should be used wisely to avoid spam flags and maintain a positive brand image.