Current marketing trends are not only closely monitored and swiftly implemented in the B2C sector. Interesting new opportunities are also B2B Marketing Definition constantly emerging in B2B marketing . B2B companies need to stay on top of the latest trends. In this article, we present everything related to B2B marketing, from strategies and measures to trends and examples
Purchasing decisions in the B2B sector are generally significantly more complex than those in the B2C sector. This requires correspondingly different approachesWe have summarized the most important differences between B2B and B2C marketing in
B2B marketing is a worthwhile way to assert yourself against increasing competition and demonstrate to potential customers why your company can do all numbers include the +503 country code solve their problems better. With knowledge of relevant marketing trends, you can land business with business customers that will pave the way for a long-term, high-revenue relationship .
Clear alignment through a B2B marketing strategy
In B2B marketing, target groups are often smaller than in consumer marketing. Therefore, it’s all the more important to conduct a target group analysis and granularly define the buyer persona , strategically addressing the following questions:
- Who is your buyer persona and what does it look like?
- Which content elements fit which touchpoints in the customer journey?
- How do you generate leads ?
- Which channels should be used?
- Which measures help to achieve the marketing goals ?
This is how you determine the right roadmap for correctly using current trends.
What B2B marketing measures are there?
In B2B marketing, you have many different measures at your disposal to reach the decision-makers at your target companies. These range from digital marketing strategies to traditional offline approaches , which still play an important role.
B2B content marketing
B2B content marketing is one of the most fans data popular corporate marketing strategies. It involves creating useful and informative content that addresses the specific needs and challenges of your target audience.
We personally focus on the following content formats :
- Blog posts
- White paper
- Case Studies
- eBooks
- Webinars and videos
- Infographics
According to the Statista Content Marketing Trend Study, the most popular formats are white papers (69 percent of companies use them), webinars (67 percent), test formats and videos .
B2B social media marketing
Social media is also becoming increasingly important in the B2B sector . LinkedIn and YouTube , in particular , are key platforms in B2B social media marketing. According to a study, 80 percent of all B2B marketers use the professional network, and 63 percent use the video network.