To truly unlock the potential of phone data, marketing services need to collect and analyze several categories of information:
Contact Information:
Phone Number (E.164 format): Standardized for global deliverability.
Email Address: For multi-channel integration.
Name, Company (for B2B), Job Title (for B2B), Physical Address.
Consent Key Data Data (The Cornerstone)
Source: Where and how was consent obtained? (e.g., specific web form, verbal confirmation on a recorded call, event sign-up).
Timestamp: Exact date and time of consent.
Type of Consent: For calls? kuwait phone number list For SMS? For specific message categories? For marketing vs. transactional messages?
Proof: Link to form, audio recording, IP address, user ID.
Opt-Out Status & Date: Has the user opted out, and when?
Demographic & Firmographic Data:
B2C: Age, gender, income bracket, family status, interests, consumer habits.
B2B: Industry, company size, exploring number cube lists revenue, tech stack, location, buyer persona details.
Geographic Data:
City, District (e.g., Rajshahi, Dhaka), Division (e.g., Rajshahi Division), Postal Code.
Critical for Time Zone Compliance: Ensuring calls and SMS are sent during permissible local hours.
Behavioral & Interaction Data:
Website Browse history, pages
Past purchase history, product interests, service usage.
Previous interactions with your service or client (email opens/clicks, past calls, SMS replies, support tickets).
Engagement with previous phone campaigns (answered call, SMS click-through, opted-out).
How Marketing Services Implement Data-Driven Phone Marketing:
Ethical & Compliant Data Acquisition:
Explicit Opt-ins: Implement clear, concise consent forms on all lead generation points (websites, landing pages, physical events).
Layered Consent: Offer separate consent options for different communication channels (email, SMS, calls) and purposes.
Transparency: Clearly state how phone data will be used in your privacy policy.
BTRC Compliance (Bangladesh): Ensure ao lists all consent mechanisms and outbound practices adhere to BTRC’s regulations for commercial communications and prepare for the upcoming Data Protection Act.
Robust Data Management & Hygiene:
Regular Validation: Use third-party services to verify numbers (active/disconnected), identify landlines/mobiles, and remove invalid entries.
De-duplication: Eliminate duplicate records to prevent redundant contacts.