One of the most iconic WhatsApp marketing campaigns comes from Hellmann’s Mayonnaise in Brazil. The brand launched a campaign inviting users to chat with professional chefs on WhatsApp. Customers simply submitted a picture of what they had in their fridge, and the chefs replied in real-time with personalized recipe suggestions using Hellmann’s mayonnaise.
This one-on-one approach made users feel valued and engaged. It wasn’t a mass message — it was an interactive experience. According to reports, users spent an average of 65 minutes interacting with the brand. This is a textbook example of how personalization and real-time communication can transform a brand from a product provider to a trusted partner in everyday life.
Lesson: Use WhatsApp to provide real-time, customized support or inspiration that’s genuinely useful to your audience.
2. Abandoned Cart Recovery: How Fashion Brands Boost Sales
WhatsApp is also an ideal platform for cart abandonment recovery. E-commerce fashion brands like Nykaa and Zara India are already oman whatsapp database using WhatsApp Business API to send reminders to customers who have added items to their cart but haven’t completed the purchase.
Instead of relying solely on email reminders, they send WhatsApp messages with images of the left-behind products, a quick checkout link, and sometimes a discount code. The informal tone and instant delivery increase the chances of conversion significantly.
In comparison to email aruba business database WhatsApp boasts open rates of up to 98% and response rates around 40% — making it one of the most effective platforms for recovering lost sales.
Lesson: Automate follow-up messages through WhatsApp to recover lost sales and guide users down the conversion funnel.
3. Broadcast Campaigns: Netflix’s Content Updates
Netflix India experimented with WhatsApp to send broadcast messages to subscribers who opted in to receive updates. This included why whatsapp is a powerful marketing platform new releases, exclusive content trailers, and even early access to some shows. Because WhatsApp messages feel more personal than email or app notifications, the engagement was high.
This form of opt-in broadcast lets Netflix stay at the top of mind without feeling intrusive. What made it successful was relevance and timing. Messages were often tied to the viewer’s preferences or local culture, which made the content more likely to be consumed and shared.