1. Full-Service Digital Marketing Agencies
These companies do a lot. They handle your online ads. They help your website show up higher on Google. They create content like blogs shop and videos. They manage social media campaigns too. All to find leads.
How they help B2C: They run ads on Facebook or Instagram. These ads grab attention. They make people click on offers. Like a free sample or a discount code. They understand consumer behavior well.
How they help B2B:
They create valuable content. Like whitepapers about industry trends. They use LinkedIn ads to reach business leaders. They aim to show your company as an expert. This attracts other businesses.
Why they’re great: They offer a complete package. They work across many online channels. This makes them good for both B2C and B2B. They adapt to different needs.
Examples: WebFX, SmartSites. These ready for any tool companies offer broad digital solutions.
2. Sales Intelligence & Data Providers
What they do: These are like gold mines for contact info. They have huge databases. These databases contain names, emails, and phone numbers. For both people and businesses. They also show details about companies.
Like their size or what tech they use
How they help B2C: They provide lists of potential customers. These lists can be sorted by age, location, or interests. This helps powder data you find the right people for your offers.
How they help B2B: They are essential. They give you direct contact info for decision-makers. You can find out who the CEO is. Or the head of IT. This makes your outreach very focused. You know exactly who to call or email.
Why they’re great: They provide the raw material for lead generation. Without good data, other tools can’t work well. They save hours of research time.
Examples: ZoomInfo, Cognism, RocketReach. These platforms offer deep insights.